WPDN Team_Angela Ward Brown

What Peggy Did Next is an event and communication agency specialising in creating unique experiences.

From strategy building to location hunting, creative direction, supplier management and facilitation – the What Peggy Did Next team are on hand from conception to conclusion of your event or campaign.

Be it a wedding, product launch or industry party, What Peggy Did Next specialise in curating one-of-a-kind events tailor-made for each and every client. Continuing our end to end service, bespoke PR, marketing and social media campaigns can provide a valuable addition, ensuring your event captures and remains at the forefront of your audience’s attention.

What Peggy Did Next was founded in 2012 by Sarah Bunting, Helen Ward and Karen Wyatt. With extensive careers in event management, publishing and marketing, we are passionate about providing a quality service with a difference, offering a flexible approach and a wide range of options available to choose from.

Our team are based in Hampshire but available for nationwide and international briefs.

Get in touch with us to see how we can help with your wedding, event or campaign.


Helen Ward | Owner & Event Director 

Helen is quite the event guru, having worked for some of the UK’s most exclusive hotel brands from Firmdale (that count the Soho Hotel, Charlotte Street Hotel and Ham Yard amongst their assets) to South Place Hotel and most recently Home Grown Hotels, owners of the critically acclaimed Lime Wood and THE PIG group. Naturally, Helen is the mastermind behind the format and planning of our events, from our own Bridal Bazaar to some of the most exclusive weddings and celebrations in London and the South.

Ten years ago, Helen began her career in a Soho based marketing and communications agency before moving in to the world of event management and production. Today, Helen and her team produce world class events, sourcing the best venues and suppliers; creating truly unique experiences.

When not in the office, you’ll find her hunting down the local ice cream parlour (serious chocolate addiction), attempting to then walk it off in the New Forest or rummaging through the local reclamation yard because ‘she will’ find the perfect treasure!

Karen Wyatt | Owner & Communications Director

With over a decade managing clients and campaigns in PR and social media, Karen ensures the most important and insightful factor or our work, the customer, stays at the heart of everything we do. Karen leads our communications and also acts at Client Director, ensuring customer service is paramount to our extensive and varied network.

Karen began her career working in PR in the property and culture sectors, before moving to Southampton University Hospitals Trust as Communications & Engagement Manager. Today, Karen oversees Social Media for B&Q Plc, managing the retailer’s campaigns across the likes of Facebook, Twitter, Instagram and Pinterest – recently winning ‘Best Engagement’ at the Pinnacles for 2017’s campaigns. Karen has also held posts as Direct Marketing Manager and Content Specialist for the retail giant.

Karen was also authority behind the popular Hampshire lifestyle and travel blogs Hampshire Style and The Peony Tree and is also a contributor to This Is My Kingdom, educating the county’s most stylish folk on what to see, visit and do!

Sarah Bunting | Owner & Creative Director

When Sarah isn’t planning WPDN or our client’s marketing campaigns or styling and producing shoots, she is Global Head of Content at Kingfisher Plc.

Sarah cut her teeth in the fashion industry, notably as Editor in Chief of the online trend forecasting portal, MPDClick.com, which was later acquired by WGSN, after working her way up from a journalist and photographer travelling the world to report on catwalk shows. In 2009 Sarah created the popular style and travel blog Sarah-Leigh’s Style Files, which led to her position of International Contributing Editor at OliviaPalermo.com and Fashion Contributor at LoveMyDress.net. More recently Sarah headed up the content and creative studio at UK retailer B&Q, charged with developing their inaugural content marketing strategy. Today Sarah is Head of Content at Kingfisher, working internationally across their portfolio of home improvement retailers.

Sarah is possibly Instagram’s biggest fan and we often wonder if her mind actually looks like an aesthetically perfect grid…

Laura Green | Office Manager

We’re not really sure what we’d do without our Laura. From the day-to-day contact for many of our clients to managing meetings, budgets and figuring out how to turn our very many ‘blue sky ideas’ into reality – she really is our right-hand-woman.

Laura began her career as a children’s Nanny, based in London and specialising in sleep but always wanting to maximise the potential for fun during waking hours (just wait until you hear about her grand program of kids’ events). Laura is also a keen writer, blogging and contributing to many well-known online publications.

Since having her own children and wanting to be closer to home, Laura has been the office manager at both MK Facades, EasiSpace and Kingfisher Plc, overseeing budgets, office teams, administration and the project management of large scale installations, photoshoots and retail implementation.

Charlotte Cruse, Jessica Mclauchlan, Laura Smith, Neema Cox, Jo Carrick | Events & Production Team

Behind us every step of the way is our phenomenal team, experts in not just getting the job done but producing the most amazing experiences and assets for our clients. Our creative partner in ‘floral’ crime Laura Smith Flowers is always on-hand to make that event picture-perfect, whilst the ‘Husbands’ often also cover our very many logistics and are of course Team Fancy Float!