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WPDN Team_Angela Ward Brown

What Peggy Did Next is an event and communication agency specialising in creating unique experiences.

From strategy building to location hunting, creative direction, supplier management and facilitation – the What Peggy Did Next team are on hand from conception to conclusion of your event or campaign.

Be it a wedding, product launch or industry party, What Peggy Did Next specialise in curating one-of-a-kind events tailor-made for each and every client. Continuing our end to end service, bespoke PR, marketing and social media campaigns can provide a valuable addition, ensuring your event captures and remains at the forefront of your audience’s attention.

What Peggy Did Next was founded in 2012 by Sarah Bunting, Helen Ward and Karen Wyatt. With extensive careers in event management, publishing and marketing, we are passionate about providing a quality service with a difference, offering a flexible approach and a wide range of options available to choose from.

Our team are based in Hampshire but available for nationwide and international briefs.

Get in touch with us to see how we can help with your wedding, event or campaign.


Helen Ward | Owner & Event Director 

Helen is quite the event guru, having worked for some of the UK’s most exclusive hotel brands from Firmdale (that count the Soho Hotel, Charlotte Street Hotel and Ham Yard amongst their assets) to South Place Hotel and most recently Home Grown Hotels, owners of the critically acclaimed Lime Wood and THE PIG group. Naturally, Helen is the mastermind behind the format and planning of our events, from our own Bridal Bazaar to some of the most exclusive weddings and celebrations in London and the South.

Ten years ago, Helen began her career in a Soho based marketing and communications agency before moving in to the world of event management and production. Today, Helen and her team produce world class events, sourcing the best venues and suppliers; creating truly unique experiences.

When not in the office, you’ll find her hunting down the local ice cream parlour (serious chocolate addiction), attempting to then walk it off in the New Forest or rummaging through the local reclamation yard because ‘she will’ find the perfect treasure!

Karen Wyatt | Owner & Communications Director

With over a decade managing clients and campaigns in PR and social media, Karen ensures the most important and insightful factor or our work, the customer, stays at the heart of everything we do. Karen leads our communications and also acts at Client Director, ensuring customer service is paramount to our extensive and varied network.

Karen began her career working in PR in the property and culture sectors, before moving to Southampton University Hospitals Trust as Communications & Engagement Manager. Today, Karen oversees Social Media for B&Q Plc, managing the retailer’s campaigns across the likes of Facebook, Twitter, Instagram and Pinterest – recently winning ‘Best Engagement’ at the Pinnacles for 2017’s campaigns. Karen has also held posts as Direct Marketing Manager and Content Specialist for the retail giant.

Karen was also authority behind the popular Hampshire lifestyle and travel blogs Hampshire Style and The Peony Tree and is also a contributor to This Is My Kingdom, educating the county’s most stylish folk on what to see, visit and do!

Sarah Bunting | Owner & Creative Director

When Sarah isn’t planning WPDN or our client’s marketing campaigns or styling and producing shoots, she is Global Head of Content at Kingfisher Plc.

Sarah cut her teeth in the fashion industry, notably as Editor in Chief of the online trend forecasting portal,, which was later acquired by WGSN, after working her way up from a journalist and photographer travelling the world to report on catwalk shows. In 2009 Sarah created the popular style and travel blog Sarah-Leigh’s Style Files, which led to her position of International Contributing Editor at and Fashion Contributor at More recently Sarah headed up the content and creative studio at UK retailer B&Q, charged with developing their inaugural content marketing strategy. Today Sarah is Head of Content at Kingfisher, working internationally across their portfolio of home improvement retailers.

Sarah is possibly Instagram’s biggest fan and we often wonder if her mind actually looks like an aesthetically perfect grid…

Laura Green | Office Manager

We’re not really sure what we’d do without our Laura. From the day-to-day contact for many of our clients to managing meetings, budgets and figuring out how to turn our very many ‘blue sky ideas’ into reality – she really is our right-hand-woman.

Laura began her career as a children’s Nanny, based in London and specialising in sleep but always wanting to maximise the potential for fun during waking hours (just wait until you hear about her grand program of kids’ events). Laura is also a keen writer, blogging and contributing to many well-known online publications.

Since having her own children and wanting to be closer to home, Laura has been the office manager at both MK Facades, EasiSpace and Kingfisher Plc, overseeing budgets, office teams, administration and the project management of large scale installations, photoshoots and retail implementation.

Charlotte Cruse, Jessica Mclauchlan, Laura Smith, Neema Cox, Jo Carrick | Events & Production Team

Behind us every step of the way is our phenomenal team, experts in not just getting the job done but producing the most amazing experiences and assets for our clients. Our creative partner in ‘floral’ crime Laura Smith Flowers is always on-hand to make that event picture-perfect, whilst the ‘Husbands’ often also cover our very many logistics and are of course Team Fancy Float!

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Photo by Eve Dunlop Photography

Photo by Eve Dunlop Photography

Here at Peggy HQ, we design and plan beautiful, innovative weddings and events.

Whether it be an opulent wedding reception, an intimate ceremony for your nearest and dearest, family bash or birthday extravaganza, think of us as your Event Butlers, seeing to your every creative need. We do like to push the boundaries to ensure an extraordinary experience for you and your guests, constantly trying new techniques, working with amazing new suppliers and designing fresh concepts that make your event or wedding stand out from the crowd.

Take a peek below at just some of the services that we have to offer, but fear not, this is not an exhaustive list. We can go above and beyond and get very excited when our inbox is filled with some weird and mostly wonderful requests!

Event Design & Décor

If you are a born planner and are just looking for some help with creative inspiration, we can offer creative direction, wedding and event design, prop building, décor sourcing, indoor and outdoor styling and so much more. You can cherry pick the parts that you would like support with, from initial mood board creation, to being there on the day adding the final touches to your masterpiece. A cool coastal affair with powder blue accents or a quintessentially British vibe with taxidermy in flower crowns perhaps? We digress…

On-the-day Co-ordination

On the day, our expert team will be there at the crack of dawn, creating the vision you have dreamt of. Let us do the hard work for you. We liaise, we manage, we style, we set-up and we solve problems.

We do the legwork, we schedule, we liaise with everyone, we manage the suppliers, we build, we set-up, we style, and once the day is over we can pack it all away too!

Full Wedding & Event Management

Two minds are better than one and three minds are better than two. If you need our support every step of the way, we would love to get stuck in and offer our advice and event management skills. Our full co-ordination service is for clients who want to have a stress free experience, no hassles, no late nights pulling your hair out, just a relaxed and enjoyable day without having to ask your colleagues or loved ones to help! We manage logistics, supplier search and curation, location scouting, consulting and creative concepts to name a few.

Say hello…

Set packages are banned in Peggy HQ. We do not want to clip the wings of our clients, we want creativeness to shine though! It would be rather presumptuous to think that all clients are looking for exactly the same thing, don’t you agree?

Get in touch to let us know your plans, are you looking for unicorns to dance around your birthday cake, a world class magician to entertain your wedding guests or a super slick corporate event to blow the socks off of your clients? We want to hear from you now!

Now, let’s get this shindig started!

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Bridal Bazaar & Boot Sale

Bridal Bootsale at Bury Court-105
We’ve created events designed to be as unlike a traditional wedding fair as possible. Our sellers are newlyweds selling-on preloved wedding wares, sprinkled amongst carefully selected wedding suppliers providing fabulous finishing touches. Add tea and cake, a spot of music, great DIY tutorials and you get the picture.


In 2015 What Peggy Did Next’s signature event, Bridal Boot Sale, got bigger and better with the launch of a sister event – Bridal Bazaar – the wedding marketplace.

Brought to you by the team behind the original Bridal Boot Sale, grab your bridesmaids and put the dates in your diary. The What Peggy Did Next team have curated a wedding fair that is a new concept for the Hampshire wedding industry. We’ve searched for the best suppliers, identified the hottest trends to inspire you, and created workshops to help you make sure your big day is one to remember.

Whatever stage of your wedding planning journey, there will be something that you just have to see at the Bridal Bazaar and Boot Sale!


Are you a newlywed who wants to reclaim your spare room and sell on your wedding items to brides-to-be? Then why not take a table at the next Bridal Boot Sale! Email us at to find out more about setting up shop at one of our regular events.

We also hand pick a limited number of local wedding suppliers for each event who compliment the style and feel of the Bridal Boot Sale. Emphasis is firmly on creativity and so we love working with businesses able to offer something a little interactive on the day – in the past we’ve had a champagne bar, photobooth, DIY workshops on floristry and crafts for brides and tea rooms hosted by top caterers!

We’re always on the lookout for interesting and creative suppliers to come along to our events, so if you can offer brides something a little unique and think you fit the bill, then we’d love to hear from you!

We attract over 300 visitors to each of our events, which makes them a great opportunity to get in front of brides. Drop us a line at and we can take it from there.

Next Event:

Bridal Bazaar featuring Bridal Boot Sale
Sunday 14th October, 11am – 2pm
Somerley House, Ringwood, Hampshire, BH24 3PL
£2 entry

Buy tickets here


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From Peggy With Love styling kits combine all the essential items to get your hen party or bridal shower started! In three unique themes, each pack includes invitations, RSVP cards, place cards, paper straws, badges, drink stirrers, pom-poms, table confetti and cake flags. For the full range visit our Etsy shop.

We also have unique props, crockery and glassware for hire – contact us to find out more!

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